Tandem Theory’s Leadership Grows With Strategic Client Partnership Hire

News / 2019.09.25


September 25, 2019

Tandem Theory’s Leadership Grows With Strategic Client Partnership Hire

Jared Berger, a former vice president of client partnership at Ansira, has joined independent agency Tandem Theory as the senior vice president of client partnerships. His appointment marks the latest in a number of key talent installations at the agency.

In his new role, Berger will work on the Strategic Advisory team, driving business for the majority of the agency’s accounts, including TaxAct, Benihana, Del Frisco’s Restaurant Group and more. His goal will be to provide value-added thinking to his clients using his experience in CRM, brand management, media, strategic planning, data, technology and more.

“We’re very pleased to have Jared joining Tandem Theory,” said Mark McKinney, Executive Vice President of Strategic Advisory. “We know him as an innovative, results-driven leader who has an outstanding level of client centricity and marketing savvy. He also represents our commitment to the entrepreneurial spirit and to building one of the most agile, multi-disciplinary agencies in the industry.”

Berger added, “I’ve always appreciated the work Tandem Theory creates, and I am thrilled to join this talented team to bring big ideas that make an impact for clients.”

Berger has spent the majority of his career in the client services sector, partnering with leading brands in the CPG, retail, technology and QSR spaces. He also led marketing and new product development for Nestlé, Domino’s, FedEx and Purina. At Purina, he was instrumental in consolidating disparate databases to provide the client with a 360-degree view of the consumer and pets across 30+ brands. This enabled the creation of personalized customer experiences throughout the customer journey.

"Jared Berger is one of the best value-added client service partners in transactional marketing," said Tandem Theory CEO Dave Kirwan. "He brings experience with retailers like Dairy Queen and Domino's as well as packaged goods clients like Bud Light and Mountain Dew plus telecom with Nokia."

About Tandem Theory:

Tandem Theory is a new, hybrid agency model that combines the best of the consulting, marketing and technology worlds under one roof. The agency leverages business strategy, data and analytics, omni-channel marketing and full-stack technology integration to bring our clients’ brand promise to life within the customer experience, leading to better business performance. Each of its core disciplines are led by a highly engaged owner, resulting in strong expertise with the cost efficiencies of a flat, nimble organization. Headquartered in Dallas, Texas, with offices in Beaver Creek, Colorado, and Mumbai, India, Tandem Theory partners with several leading brands, often through innovative, performance-based arrangements, to improve customer engagement and drive increased top-line revenues for its clients.

Media Contact:

Maddison Tailor

Tandem Theory



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