Tandem Theory Names Cindy Bruemmer VP of Omnichannel Communications

News / 2020.08.17



Tandem Theory Names Cindy Bruemmer VP of Omnichannel Communications


Dallas, Texas (August 17, 2020):

Cindy Bruemmer has been named Vice President of Omnichannel Communications for Tandem Theory. She will be leading the agency’s growing media department to develop and execute paid (SEM) and organic (SEO) media strategy for their clients. Under Bruemmer’s leadership, the media department will build robust omnichannel ad solutions and help Tandem continue to provide best-in-class client service and results.

“Our agency is experiencing incredible growth due to new business wins for media and search-based engagements,” said Tandem COO Mike McCartin. “We’re excited to see this growth extend to our team as Cindy leads our omnichannel specialists to maximize client results and grow their business.” 

Bruemmer has a proven track record developing strategic media recommendations and leading digital media teams for agencies such as TracyLocke, Ansira, and Tribal DDB. Her experience working on Rent-A-Center, one of Tandem’s cornerstone clients, will serve as a major asset to the agency. In this omnichannel role, Bruemmer will oversee SEO and SEM, Paid Social, Programmatic Media, Direct Mail and Print Media, and more. 

“Tandem Theory is an incredibly dynamic, fast-growing agency,” Bruemmer said. “I’m excited to dive in and use my passion for digital media and years of agency experience to help our clients create seamless experiences that meet customers where they are.”


About Tandem Theory: Tandem Theory is a customer experience agency that relaunched in 2019. The agency is built on the proven theory that analytics + applied analytics delivers frictionless customer experiences that help marketers drive stronger financial results.

Tandem Theory executes on this idea by providing solutions that reveal the analytics gold in data chaos, leverage insight into practical omnichannel strategies, remove friction and inconsistencies across the customer experience, and eliminate gaps in technology. We’re driven to excel in these areas by infusing our culture with an unmatched entrepreneurial spirit.

Headquartered in Dallas, Texas, Tandem Theory partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.


Media Contact:

Megan Flynn
Tandem Theory