FOR IMMEDIATE RELEASE:
July 23, 2019
Tandem Theory Named Marketing and Strategy Agency of Record by Rent-A-Center
Dallas, Texas: Tandem Theory announced it has been named the marketing and strategy agency of record across multiple marketing service disciplines by Rent-A-Center, which offers name-brand furniture, electronics, appliances, computers and smartphones through flexible rental-purchase agreements. Tandem Theory has been brought on to lead strategy, agency services, marketing technology and data services.
“We were looking for an agency with the right experience and capabilities to clarify our brand message, as well as strategically engage with existing and prospective customers. We also want to leverage new data and technology to move our business forward,” said Ann Davids, EVP – CCMO, Rent-A-Center. “Tandem Theory offers the perfect balance of extensive agency experience and deep technological expertise.”
Tandem Theory partners with Rent-A-Center as it faces a rapidly changing business environment creating the need for increased customer counts, improved technology and enhanced margins. Tandem Theory will work with Rent-A-Center to help them achieve these goals by refocusing the company’s brand messaging and approach, creating efficiencies in agency services, architecting and implementing a full-marketing tech stack, and applying data-driven merchandising and marketing adjustments.
“It’s rare, even today, to find all of these capabilities integrated into a single agency,” said Melissa Braden, EVP Client and Content Delivery, Tandem Theory. “We’re excited to provide Rent-A-Center with immediate solutions as our teams analyze data and pursue multiple strategic avenues to give them a path toward measurable, substantial long-term growth.”
Tandem Theory has undergone its own evolution since CEO Dave Kirwan acquired the agency in 2018. He’s added to its skill set, growing it from a niche creative shop to a full-service agency by adding a technology integrator and a strategic advisory arm. Together, the strategic advisory, marketing agency and technology firm — all backed by data science — work to effectively bridge the widening gap between the brand promise and the reality of the customer experience.
Check out the Press Release on PR Newswire here!