Tandem Theory Elevates in 2020

News / 2020.01.27


January 27, 2020

Tandem Theory Elevates in 2020

Dallas, Texas: 

In December of 2018, Tandem Theory expanded to a full-service agency, broadening its suite of services to include customer analytics and modeling, business intelligence reporting and optimization, marketing technology integration, marketing strategy, CRM and loyalty, and more. With this expansion came the growth into local, regional, and national categories across an array of verticals and audiences.

In 2019, the agency added over 40 new employees to the team – a 500% personnel increase. Additionally, the agency partnered with more than five new clients including Acceptance Insurance, J.Hilburn, Benihana, Rent-A-Center, Ascension Coffee, Petmate, and more. 

As Mike McCartin, COO of Tandem Theory, puts it, “2020 is the year we elevate. Elevate our agency and the work we produce. Elevate our clients’ goals. Elevate our industry.” 

Tandem Theory is in the process of further expanding its client roster and delivering elevated work by focusing on a single goal: to bring brand promises to life. 

About Tandem Theory: 

Tandem Theory, is a new, hybrid agency model that combines the best of the consulting, marketing and technology worlds under one roof. The agency leverages business strategy, data and analytics, omni-channel marketing and full-stack technology integration to bring our clients’ brand promise to life within the customer experience, leading to better business performance. Each of its core disciplines is led by a highly engaged owner, resulting in strong expertise with the cost efficiencies of a flat, nimble organization. Headquartered in Dallas, Texas, with offices in Beaver Creek, Colorado, and Mumbai, India, Tandem Theory partners with several leading brands, often through innovative, performance-based arrangements, to improve customer engagement and drive increased top-line revenues for its clients.

Media Contact:

Megan Flynn

Tandem Theory