Tandem Theory Celebrates Great Work and Record Agency Growth Amidst a Challenging Year

News / 2020.10.27



Tandem Theory Celebrates Great Work and Record Agency Growth Amidst a Challenging Year


Dallas, Texas (October 27, 2020): 

While many in the marketing industry have faced tough economic times as clients are forced to scale back on planned spends, Tandem Theory is on a trajectory of continued, unprecedented growth. Since relaunching in January 2019, the integrated CX marketing agency has experienced incredible growth thanks to the team’s hard work and entrepreneurial spirit, which helped clients pivot quickly with strategic shifts in marketing and digital enablement to navigate the pandemic and recover as quickly as possible. 

This excellence landed Tandem Theory on the 2020 Inc. 5000 list of fastest-growing private companies. Despite the uncertainties that arose earlier this year, the team has stayed committed to elevating Tandem Theory in 2020. The team has continuously won new business while growing existing business, reaching incredible revenue milestones: July’s revenue was a record-breaking month, and August revenue far surpassed that.

“Our success stems from our clients’ tremendous success, which wouldn’t be possible without our commitment to the agency’s core pillars of teamwork, transparency and trust,” said Tom Millweard, President of Tandem Theory. “This commitment, paired with a deeply-ingrained entrepreneurial spirit, drives fresh, creative work that leads to stronger results for all of our clients.”

The great work has attracted numerous, high-profile new clients, including Dallas biotech firm Allied BioScience, European Wax Center, and Baylor Scott & White Health, as well as increased work with existing clients such as Benihana National Corp. and Acceptance Insurance

Tandem is proud to have assembled the caliber of talent and leadership it has in 2020, reuniting numerous members of the executive team responsible for leading what Forbes once named the fastest-growing agency in the country. The team plans to make a number of new hires across the departments over the coming months to support the needs of the growing client roster. 

With every addition, the team remains focused on continuing its differentiated, entrepreneurial approach that distinguishes Tandem from other agencies while looking for ways to support the work-life balance that improves creative thinking. Tandem was one of the first Dallas-based agencies to prioritize the health and well-being of employees by testing a “work from anywhere” policy in Q1. That policy has since been formalized, and leadership is continuously evaluating and enhancing operations in a way that works for everyone.

Today, the leadership team celebrates the hard work of all team members, known as Theorists, during an unprecedented year and looks forward to the continued elevation of Tandem Theory throughout Q4 and beyond, with an ambitious goal to achieve three-to-five times the revenue growth by 2025.


About Tandem Theory: Tandem Theory is a customer experience agency that relaunched in 2019. The agency is built on the proven theory that analytics + applied analytics deliver frictionless customer experiences that help marketers drive stronger financial results.

Tandem Theory executes on this idea by providing solutions that reveal the analytics gold in data chaos, leverage insight into practical omnichannel strategies, remove friction and inconsistencies across the customer experience, and eliminate gaps in technology. We’re driven to excel in these areas by infusing our culture with an unmatched entrepreneurial spirit.

Headquartered in Dallas, Texas, Tandem Theory partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.


Media Contact:

Sarah Drew
Tandem Theory