Ray Rosenbaum Joins Tandem Theory To Lead Data Science Division

News / 2020.03.11


March 11, 2020


Ray Rosenbaum Joins Tandem Theory To Lead Data Science Division


Dallas, Texas: 

Tandem Theory announced today the appointment of Ray Rosenbaum as the new executive vice president of Data Science at Tandem Theory. Rosenbaum will be leading Tandem Theory’s data analytics, martech and data engineering teams for clients like Rent-A-Center, with whom he has partnered for more than 20 years. With proven success and in technology and data, his appointment bolsters the agency’s growing Data Science division.


“We’re hyper-focused on expanding our Data Science division that will deliver for our clients’ constantly evolving needs and make Tandem Theory the go-to, data-driven, full-service agency,” said Tandem Theory CEO Dave Kirwan. “I couldn’t be more confident with Ray, a proven leader in the data science arena, at the helm of that initiative.”


With more than 35 years of experience, Ray has a strong background in applied analytics and data as it relates to its design, architecture, management, privacy, and reporting. He has extensive experience leveraging and incorporating large data sets and analytical modeling to develop unique business solutions.


“Joining the Tandem Theory team feels like a homecoming of sorts,” said Rosenbaum. “It’s where many of my longtime colleagues and clients are, and we’re on the cusp of some exciting changes in the data science realm.”


About Tandem Theory: Tandem Theory is a new, hybrid agency model that combines the best of the consulting, marketing and technology worlds under one roof. The agency leverages business strategy, data and analytics, omnichannel marketing and full-stack technology integration to bring our clients’ brand promise to life within the customer experience, leading to better business performance. Each of its core disciplines is led by a highly engaged owner, resulting in strong expertise with the cost efficiencies of a flat, nimble organization. Headquartered in Dallas, Texas, with offices in Beaver Creek, Colorado, and Mumbai, India, Tandem Theory partners with several leading brands, often through innovative, performance-based arrangements, to improve customer engagement and drive increased top-line revenues for its clients.


Media Contact:

Megan Flynn

Tandem Theory