Mark McKinney Named Executive Strategist For Tandem Theory

News / 2019.07.01


July 1, 2019

Mark McKinney Named Executive Strategist For Tandem Theory

Dallas, Texas: Tandem Theory has named Mark McKinney Executive Vice President, Strategic Advisory. He will be responsible for expanding the agency’s strategic planning and consulting offerings. A published author, McKinney brings more than 30 years of experience to the role, as well as a Ph.D. in Psychology. As the EVP, Strategic Advisory, McKinney will help businesses bring their brand promises to life for today’s selective customer by defining their message, developing their customer experience strategies, illuminating key insights and building an omnichannel experience that exceeds customers’ expectations.

“We’ve started this incredible journey as an agency, growing and leveraging our expertise in the technology, consulting, and agency worlds while being driven by our data and analytics team. Mark is doing a fantastic job contributing to that growth by increasing our strategic consultancy capabilities,” CEO Dave Kirwan said. “He’s already providing invaluable insights to support our existing clientele and is opening doors for new potential opportunities. We’re thrilled to have him join the team.”

McKinney is a key piece in the evolving makeup of the company. Since acquiring Tandem Theory in 2018, Kirwan and former Javelin CEO and Tandem Theory COO, Mike McCartin, have taken steps to grow the agency’s skill set from a strong content and creative shop to a full-service agency. They started by adding a technology integrator to the mix and then added the strategic advisory with McKinney at the helm. Together, the strategic advisory, marketing agency and technology firm, all backed by data science, work to effectively bridge the widening gap between the brand promise and the reality of the customer experience.

“Tandem Theory is a dynamic and growing agency and I relish the opportunity to help create that growth,” stated McKinney. “I am excited to join Dave and the rest of the team in offering a thoroughly modern approach to marketing for our clients.”

About Tandem Theory: Tandem Theory is a new, hybrid agency model that combines the best of the consulting, marketing and technology worlds under one roof. The agency leverages business strategy, data and analytics, omni-channel marketing and full-stack technology integration to bring our clients’ brand promise to life within the customer experience, leading to better business performance. Each of its core disciplines are led by a highly-engaged owner resulting in strong expertise with the cost efficiencies of a flat, nimble organization. Headquartered in Dallas, Texas, with offices in Beaver Creek, Colorado, and Mumbai, India, Tandem Theory partners with several leading brands, often through innovative, performance-based arrangements, to improve customer engagement and drive increased top-line revenues for its clients.

Media Contact:

Maddison Tailor

Tandem Theory


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