Inside Tandem Theory — Navigating COVID-19 with Senior Controller Tisha Starks

News / 2020.11.02

At Tandem Theory, we value a strong sense of entrepreneurial spirit at all levels of our organization — including operational agency roles. Today, we’re switching things up to shine a spotlight on a Theorist who personifies the Tandem entrepreneurial spirit: our Senior Controller, Tisha Starks.

On a day-to-day basis, Tisha plays a key leadership role in the agency by managing our accounting operations — which includes producing regular financial reports, maintaining our accounting records, creating controls and budgets to mitigate risk, and overseeing cash and risk management. And when COVID-19 hit earlier this year, Tisha proved herself to be an invaluable team leader. 

Predicting the impact that COVID-19 would have on our agency financials as well as those of our clients, Tisha jumped into action to rethink financial projections and secure Theorist salaries. She also worked with each client's individual financial needs to make sure they continued to receive our team's support during this crucial time. 

Her quick thinking allowed our clients and Tandem to not only weather the storm, but to achieve new levels of growth when others were scaling back. In fact, Tandem achieved a record level of growth in 2020, landing on the 2020 Inc. 5000 list of fastest-growing private companies, surpassing our monthly revenue milestones, and onboarding several new clients and over 15 additional employees. As she has supported our Theorists, they’ve supported our clients in turn, launching a new COVID-killing product, building a custom CRM system, setting new search and website visit records, and more. Her knack for pivoting proactively as needs shifted made it possible to recover our business as quickly as possible and continue providing the highest level of client partnership.

“Our definition of entrepreneurial spirit is seeking out innovation and change rather than reacting to it,” said Mike McCartin, Tandem Theory COO. “Tisha’s accomplishments throughout the pandemic are emblematic of this proactive entrepreneurship, and we are incredibly grateful to have her deep knowledge and enterprising mindset on our side.” 

Today, Tisha continues to embody the skills we also aim to bring to our client relationships every day: expertise, humanity, flexibility, and committed support. Her creative thinking, dedication, and hard work have helped ensure our success and that of our clients during COVID-19 and beyond.


Contact us to find out how a trusted partnership grounded in entrepreneurial spirit can help your brand grow. Email Tandem Theory at