Green Roads CBD Selects Tandem Theory to Leverage the Power of Data for Paid Media Success

News / 2020.10.14



Green Roads CBD Selects Tandem Theory to Leverage the Power of Data for Paid Media Success


Dallas, Texas (October 14, 2020): 

Tandem Theory announced today a new client partnership with Green Roads of Florida LLC, one of the nation’s largest and most trusted CBD brands. The partnership is designed to accelerate customer acquisition and revenue growth through the CX agency’s expertise in paid search.

Green Roads manufactures and distributes CBD wellness products across a number of categories, from oils and edibles to capsules, coffee, pet products, and more. The company has been ranked as the largest privately-owned CBD company in the U.S. and has won multiple awards for quality, innovation, and advocacy. It is one of only a few CBD companies in North America that manufacture its own products in a facility that’s both cGMP and FDA approved. Green Roads also recently became certified to produce Over the Counter (“OTC”) health products, which will allow it to produce a wide range of products targeted toward specific health conditions.

"Our goal at Green Roads is to be the largest health products company in North America, and our initial focus is to help people discover natural products using Hemp and CBD that truly improve their lives,” said Dale Baker, Green Roads’ President and COO. “We chose Tandem Theory because they have a demonstrated track record of success, and we are confident they are the right partner to help us dominate the CBD and Hemp markets.”

The partnership began with a comprehensive SEM and digital media audit to identify opportunities for ROAS efficiency and effectiveness. Already armed with in-depth knowledge of the CBD space and the extensive legal requirements and media limitations involved, Tandem created a data-driven media strategy to help people discover Green Roads along their wellness journey. Efforts are already paying off as more and more people searching for wellness solutions are finding Green Roads — the company is seeing clickthrough rates above industry benchmarks, with website traffic and conversions on the rise. 

“Competing — and winning — in the CBD industry requires an agile, smart approach,” said Megan Flynn, Tandem EVP, Client Partner. “Our background creating simple, effective CX solutions for the highly regulated CBD market and commitment to continuous media optimization will continue to drive top-line revenue without compromising the brand experience.”

To learn more about how Tandem's SEM expertise can help your brand, email


About Green Roads: Green Roads is an award-winning, pharmacist-founded company that produces high-quality wellness products using hemp-derived CBD and other beneficial cannabinoids. Through premium, pharmacist-formulated CBD oils, edibles, softgels, capsules, topicals, coffee and more, Green Roads is on a mission to help every person find the healthiest version of themselves through the power of plants. It is one of a very small number of CBD brands who produce their own products in a CGMP and FDA-certified facility and was recently certified to produce OTC health products. Green Roads products are sold in over 7,000 retail locations and online at In 2019 the company was ranked as the largest privately-owned CBD company in the U.S. Their award-winning products have been featured on CBS, NBC,, Forbes, Inc., and more.


About Tandem Theory: Tandem Theory is a customer experience agency that relaunched in 2019. The agency is built on the proven theory that analytics + applied analytics delivers frictionless customer experiences that help marketers drive stronger financial results. 

Tandem Theory executes on this idea by providing solutions that reveal the analytics gold in data chaos, leverage insight into practical omnichannel strategies, remove friction and inconsistencies across the customer experience, and eliminate gaps in technology. We’re driven to excel in these areas by infusing our culture with an unmatched entrepreneurial spirit. 

Headquartered in Dallas, Texas, Tandem Theory partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.


Media Contact:

Sarah Drew
Tandem Theory