Chris Dodgen Named Senior VP, Group Creative Director at Tandem Theory

News / 2020.08.21



Chris Dodgen Named Senior VP, Group Creative Director at Tandem Theory


Dallas, Texas (August 21, 2020):

Chris Dodgen has been named Senior Vice President, Group Creative Director at Tandem Theory, where he will lead the CX agency’s growing creative department. Dodgen brings with him a wealth of experience working on both the agency and brand sides across everything from broadcast TV and radio to brand-level digital to in-store and print — including six years working with Rent-A-Center, one of the agency’s cornerstone clients. 

“I have a long history of working with Dodgen. His empathetic style is the perfect match for our data-driven approach.” said Tandem Chief Growth Officer John South. “I’m confident that he can lead our creative team into new territory. We're pushing the envelope in support of creative messaging based on insights. It's the fuel that powers financial results for our clients." 

Dodgen’s experience at data-driven marketing agencies, as well as his strong copywriting background, make him ideally suited to understanding the unique challenges and complexities a creative team faces across a variety of marketing channels. As Creative Director, Dodgen will help the agency grow its creative capabilities and brand portfolio, and he will grow client relationships by taking more strategic ownership of the agency’s creative work. His role will oversee all Creative/UX projects, including: campaign concepting; UX and website design; creative for email, social media, direct mail, and print; and in-store merchandising. 

“I’m excited to be working with smart people on smart work. I’m looking forward to rolling up my sleeves and helping the agency drive the results they’re known for,” Dodgen said. “My goal is to help us get even more big and exciting creative work in — and out — the door.”


About Tandem Theory: Tandem Theory is a customer experience agency that relaunched in 2019. The agency is built on the proven theory that analytics + applied analytics deliver frictionless customer experiences that help marketers drive stronger financial results.

Tandem Theory executes on this idea by providing solutions that reveal the analytics gold in data chaos, leverage insight into practical omnichannel strategies, remove friction and inconsistencies across the customer experience, and eliminate gaps in technology. We’re driven to excel in these areas by infusing our culture with an unmatched entrepreneurial spirit.

Headquartered in Dallas, Texas, Tandem Theory partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.


Media Contact:

Sarah Drew
Tandem Theory