A Smart Shift For Continued Success – Acceptance Insurance Announces Partnership With CX Agency Tandem Theory

News / 2020.07.29



A Smart Shift For Continued Success – Acceptance Insurance Announces Partnership With CX Agency Tandem Theory


After enabling better performance across paid media channels during the first quarter of 2020— despite COVID-19— Dallas-based agency Tandem Theory has been selected as Acceptance Insurance’s media agency partner.


Dallas, Texas (July 29, 2020):

Acceptance Insurance, a leader in auto insurance with more than 340 locations across 15 states, needed a new partner—a customer experience agency that could translate their data into actionable insights, help them drive more qualified leads to their website, and optimize the customer journey for conversion. Dallas CX agency Tandem Theory said ‘yes’ to the challenge of increasing awareness, efficiency, and ROI.


Laying a Strategic Foundation: The Pre-COVID Partnership

Tandem Theory began by conducting comprehensive audits across paid media channels, SEO, and the Acceptance website while also conducting numerous creative and analytical engagements.


As a data-driven agency, Tandem Theory used industry, market, and customer analytics to refine messaging and elevate branded creative throughout the customer journey. Tandem Theory also developed and implemented a SEO strategy to improve SERP ranking while simultaneously creating timely, SEO-driven blog posts and keyword recommendations.


“The Tandem team charted a clear course for us to rank higher and convert better,” said Acceptance Insurance’s Vice President of E-Commerce Dusty Gray. “The partnership between Tandem and the Acceptance team has us positioned to build on the significant growth we have already seen in 2020. It's exciting to see progress towards our internal goals as a result of both their technical efforts and their creative inputs.”


Looking Ahead: Meeting the Post-COVID Insurance Customer

With people spending more time at home and on digital platforms, Tandem Theory knows it will be critical to develop and deploy up-to-the-moment strategies and messaging to reach and resonate with customers right where they are. Therefore, the agency is helping Acceptance Insurance test a variety of channels and tactics to help retarget and close the loop on website visitors who request a quote but don’t make a purchase.


“Our commitment to ongoing optimization is a big part of what sets us apart as an agency,” said Tandem Theory’s Executive Vice President of Client Partnership Megan Flynn. “In every area of our engagement with Acceptance, Tandem Theory will continue making iterative improvements using the results of our ongoing focus on applied analytics.”


The agency will also continue to improve the overall user experience by providing ongoing technical and off-page SEO and paid search support. As a CX agency with a holistic test-and-learn approach to the digital ecosystem, Tandem Theory continues to recommend new channels and strategies: digital radio, direct mail prospecting vs. retargeting, and digital out-of-home advertising.


To learn more about how Tandem Theory can help your brand to achieve its financial goals, email info@tandemtheory.com.


About Tandem Theory: Tandem Theory is a customer experience agency that relaunched in 2019. The agency is built on the proven theory that analytics + applied analytics delivers frictionless customer experiences that help marketers drive stronger financial results.


Tandem Theory executes on this idea by providing solutions that reveal the analytics gold in data chaos, leverage insight into practical omnichannel strategies, remove friction and inconsistencies across the customer experience, and eliminate gaps in technology. We’re driven to excel in these areas by infusing our culture with an unmatched entrepreneurial spirit.


Headquartered in Dallas, Texas, Tandem Theory partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.


About Acceptance Insurance: Established in 1969, Acceptance Insurance (OTCQX: FACO) is a staple in the insurance community and a national provider of automobile insurance and other insurance-related products and services. Headquartered in Nashville, Tenn., the company takes a hands-on approach to serving its hometown communities through its “We Live Where You Do” focus. In 2020 alone, the company has assisted team members and customers in major disasters such as the devastating Nashville, Tenn. tornado and the COVID-19 crisis. Acceptance Insurance has more than 1,300 employees and operates more than 340 retail locations in 15 states.


Media Contact:

Megan Flynn
Tandem Theory