White Paper: The Four R's of Crisis Marketing

Insights / 2020.04.08

As businesses struggle to cope with the COVID-19 pandemic, our marketing clients have been reaching out for advice and guidance. Here are some quick thoughts about marketing during a crisis that disrupts both cultural norms and economic realities. We believe efforts will cluster into four distinct stages. 

Navigating the four stages of crisis marketing isn’t easy, but it is easier with a plan. Let’s all map a strategic approach that helps our customers in these tough times and prepares our businesses for the more prosperous times to come.

If you would like to discuss further, please reach me at mark.mckinney@tandemtheory.com. I look forward to some productive discussions.

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