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WELCOME

THINGS ARE BETTER IN TANDEM.

Data + Creativity.
Wisdom + Curiosity.
Reason + Risk.
Planning + Action.
Trust + Accountability.
Your Brand + Our Agency.

HEAD + HEART

We are a data-driven customer acquisition and retention agency.

We help the CMO vision come to life by integrating all customer data for one view of the customer. We can assist your brand’s IT team to stitch it all together, or our data architects and engineers can do the work turnkey.

And then we can help your marketing team execute data informed marketing programs:

EXPERTISE + ENERGY

How we solve your toughest marketing challenges

Data + Analytics

Open
Data Strategy
Database Builds
Data Source(s) Integration
Data Standardization + Hygiene
Segmentation + Personas (AI Enabled)
Predictive Data Modeling (AI Enabled)
Business Analytics + Trends
Data Management + Optimization

Creative + Content

Open
Brand Strategy + Messaging
Campaign Concepting
Creative Design (AI Enhanced)
Copy Development (AI Enhanced)
Motion Graphics Production
Content Planning (AI Assisted)
Content + Editorial Calendars
Content Creation at Scale (AI Assisted)

CRM + Loyalty

Open
CRM Strategy + Planning
Customer Journey Mapping
CRM Messaging Orchestration
CRM Financial Forecasting
CRM Program Design/Management
Platform Selection/Development
Rewards Data Management
Rewards Analytics + Reporting

Integrated Search

Open
Consumer Keyword Research
Integrated Strategy (SEO + SEM)
Technical On-Site SEO
Local SEO + Business Listings
External SEO + Linking
AdWords Bid + Budget Management
AdWords Testing + Optimization
Search Auditing + Assessments

Media

Open
Audience Profiling (AI Assisted)
Media Campaign Strategy
Media Mix Planning + Buying
Programmatic Media Buying
Media Optimization Modeling
Local Dealer Buying Platforms
Media Reporting
Media QA

Digital

Open
UX Auditing + Usability Testing
Website Strategy + Design
Information Architecture
Website Creative (AI Assisted)
Website Development
Website Content (AI Assisted)
Site Maintenance + Operations
Web Analytics + Performance
CLIENTS + COLLABORATORS
Logo-br
Logo-purina
Logo-daikin
Logo-ra
Logo-ruby
Logo-supercuts
Logo-rackspace
Logo-benihana
Logo-rac
Logo-petfinder
Logo-cava
Logo-ewc
WORK + PLAY

PET LOVERS UNITE

This iconic family of brands with decades of data was only missing one thing — a way to connect the brands under their umbrella and give their pet-loving customers better support at every milestone.

PET LOVERS UNITE

MORE
  • Data + Analytics
  • Creative + Content
  • CRM + Loyalty
  • Email Management
  • Data + Analytics
  • Creative + Content
  • CRM + Loyalty
  • Email Management

NATIONAL RETAILER

This national retailer came to us seeking a new, full-service agency capable of playing a broad set of roles across all channels. They needed a marketer adept at leveraging data to continuously optimize the experience at key touch points throughout the customer experience.

NATIONAL RETAILER

MORE
  • Creative + Content
  • Data + Analytics
  • Integrated Search
  • Media
  • Digital
  • Email Management
  • Creative + Content
  • Data + Analytics
  • Integrated Search
  • Media
  • Digital
  • Email Management

HELLO, MY NAME IS…

What if instead of being a little fish in a big pond, your brand is a big fish in a new pond? That’s how it was for Daikin, the #1 global leader in heating and cooling solutions. Most U.S. consumers didn’t know them by name, so we had to change that.

HELLO, MY NAME IS…

MORE
  • Creative + Content
  • Data + Analytics
  • Integrated Search
  • Media
  • Digital
  • Creative + Content
  • Data + Analytics
  • Integrated Search
  • Media
  • Digital
LeftRight
Results + Partnership

SEE WHAT OUR FRIENDS ARE SAYING

"Tandem is a true partner, listening to the needs of our business, adapting when necessary and delivering outcomes with ROI."
Trinetpharma
"This team is integral to our success, and we have made great strides."
Ruby tuesday
"The great thing about working with Tandem Theory is that they truly see themselves as a partner and not an agency. I believe this mindset sets them apart. The team is dedicated not only in understanding the tasks at hand but is also very strategic in how we advance the work and therefore the business. I appreciate that they live up to their values in trust, teamwork and transparency; it shows in the work and daily interactions with all team members."
European wax center
Dbest logo
Inc 5000 logo
YOU + US

Let’s Talk

We’re for brands who want a true partner and who want to be part of their own progress. We’re also for brands who want data they can use and results they can see.

Is that you? Let’s talk.
hello@tandemtheory.com

Dbest logo
Inc 5000 logo