Position Title: Manager, Digital Marketing Analytics
Salary: Commensurate with Experience
Location: Dallas, TX
Tandem Theory is seeking a Manager of Digital Marketing Analytics to join our growing Data Science team.
This experienced candidate must be able to identify, recommend, and develop reporting and insights across omni-channel marketing strategies. They will work closely with clients and internal teams across marketing strategy, channel planning, delivery, and user experience, to deliver effective media plans as well as to measure the impact of marketing strategy, ultimately driving greater conversion and ROI.
The position is responsible for enabling these cross-disciplinary teams with data-driven insights, ultimately towards achievement of business goals.
This person must demonstrate strong domain expertise in channel marketing with a focus on digital marketing and analytics and be the influential, objective voice in the room. This analytical mind contributes towards a clear vision and plan in delivering actionable, innovative analytic solutions.
And importantly, this candidate is a self-starter, analytically driven, with the curious tenacity to impact meaningful change through the insights they produce.
Functional and Technical Requirements:
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Serve as a hands-on digital marketing analytics expert: web, mobile, email, social, and search media
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Provide thought leadership for client and internal stakeholders
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Develop data-driven insights to drive marketing, digital, media, and social strategies
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Align to business strategies when developing all reporting and analyses
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Develop analytic approaches to solve business challenges
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Provide measurement solutions including frameworks, reporting, dashboards, and attribution
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Formulate the 'story' by synthesizing analysis findings, implications and recommendations
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Deliver high impact presentations, in command of the audience, and that drive towards decisions and outcomes
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Leveraging these insights, recommend changes to the marketing plans
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Work in a highly collaborative environment, where we work together to deliver results in a timely manner
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Identify data integration opportunities to automate and streamline routine tasks
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Assist with tagging efforts to ensure data is properly reported
Experience Requirements:
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Bachelor's or master's degree in a quantitative discipline or an MBA
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5+ years of hands-on experience with descriptive analytics, statistical analysis, modeling, segmentation, and data mining using large marketing databases
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5+ years of relevant experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital channel marketing
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5+ years of digital analytics ecosystem experience on tools such as Google Analytics
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Ability to think strategically and see the 'big picture', formulate appropriate analytic solutions to solve business needs with proven experience in managing and delivering a wide variety of analytic solutions
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Proven experience in customer analytics, multi-channel attribution, online controlled experiments, media optimization, campaign and promotional analytics
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Excellent verbal and written communication skills and good at developing relationships across diverse teams (including statistical, technical, and marketing resources)
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Ability to display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables to client staff including senior leadership
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Exhibits confidence and command when presenting to all internal and external audiences
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Advanced level user of Microsoft tools such as Word, Excel, and PowerPoint
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Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently
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Energized by a fast-paced environment
Preferred Experience:
- Skilled user of data visualization tools such as Tableau and Looker
- Digital marketing certifications
- Proven experience as a leader for external client relationships
About Tandem Theory
Tandem Theory is a customer experience agency that relaunched in 2019. The agency is built on the proven theory that analytics + applied analytics delivers frictionless customer experiences that help marketers drive stronger financial results.
Tandem executes on this idea by providing solutions that reveal the analytics gold in data chaos, leverage insight into practical omnichannel strategies, remove friction and inconsistencies across the customer experience, and eliminate gaps in technology. We're driven to excel in these areas by infusing our culture with an unmatched entrepreneurial spirit.
Headquartered in Dallas, Texas, Tandem partners with several leading brands. These brands value working with an agency led by a proven team that provides simple but impactful solutions, transparent pricing, and performance-based compensation.
Compensation
The salary for this exempt-level position will be based on experience and qualifications within an established pay range. Benefits include 85% employer paid medical, eligibility to participate in vision and dental insurance as well as company paid STD, LTD coverage plus a flat amount company paid toward Basic Life and AD&D, as well as a generous 401(k) retirement contribution plan eligible after 90 days of employment.
Eligibility
All new employees must provide documented proof of their identity and employment authorization and pass a criminal background check.
How to Apply
Please send a Microsoft Word or PDF resume to careers@tandemtheory.com
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Use “Manager, Digital Marketing Analytics” in the subject line
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Relocation expenses not included
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No work Visa sponsorships available
Where We Are Located
Tandem Theory, LLC
15400 Knoll Trail #503
Dallas, TX 75248
