WE ARE A CX AGENCY

Tandem Theory Builds Customer Experiences That Drive Your Results

WHAT WE DO

Tandem Theory is a culture-first CX agency led by veteran agency entrepreneurs. We deliver frictionless customer experiences that drive revenue for our clients in the new experience economy.

WE HAVE A THEORY

We believe analytics + applied analytics, when working in tandem, deliver a frictionless customer experience for our clients. This helps drive financial results through stronger acquisition, better retention, and greater purchase frequency for our partner brands.

OUR APPROACH

We execute on our theory by providing solutions that mine analytics gold from mountains of client, 2nd, and 3rd party data. Then we leverage that insight into practical omnichannel plans, eliminating customer experience roadblocks and filling technological gaps.

Analytics

 
Data
Science
Data Management
Advanced Analytics

Applied Analytics

 
Strategic
Thinking
Strategy &
Planning
 
Customer
Experience
Omnichannel Communications,
CX Planning, Creative/UX
 
Marketing
Technology
Digital &
Technology

WORKING IN TANDEM

Benihana | Experiential Dining TaxAct | Software Lane Boots | Fashion Allied BioScience | Scientific Research & Development Rent-A-Center | Retail & Consumer Finance Acceptance Insurance | Insurance European Wax Center | Personal Care J.Hilburn | Fashion Bartaco | Casual Dining

WE ARE
TANDEM THEORY

Founded in 2013 and relaunched in 2019, Tandem Theory is committed to creating a positive, inclusive, and entrepreneurial culture that drives customer experiences and increases client revenue.

We’re led by a group of agency veteran entrepreneurs who reunited to offer something unique: an agency that truly puts culture and people first. 

Over the years, we’ve developed key approaches that have proven successful, time and time again. Above all, we’re led by our entrepreneurial spirit. It’s an attitude and approach to thinking that encourages us to create change, not react to it.

We also believe in dedication to the culture we’ve created. For us, it’s about more than ping pong tables and fun team-building events (not that we don’t love those!). We work every day to foster an energetic, entrepreneurial workplace guided by teamwork, transparency, and trust — behaviors that drive strong relationships with clients and lead to mutual growth.

Follow us on Instagram and LinkedIn.

Careers

We’re a great place to work because we give our employees the tools they need to do their best work. As a Theorist, you’ll belong to a team that’s changing how people experience brands by creating frictionless customer experiences.

We're always looking to add innovators, storytellers, and scientists to our team. Think you have what it takes? Let us know.

Apply Here

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Contact Us

Email or Call Us:

Email: info@tandemtheory.com

Phone: 972.701.0186

15400 Knoll Trail Dr., Suite 503
Dallas, TX 75248

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