DALLAS, April 4, 2017 – Tandem Theory, a customer experience marketing agency, was named digital agency of record for Dallas-based La Madeleine French Bakery and Café. The firm will be responsible for marketing strategy, communications planning, and will lead paid media planning and optimization to include video.
“Tandem Theory is proud to partner with La Madeleine French Bakery and Café to develop effective go-forward strategies to create preference using digital channels,” said Michelle Hagen, CEO, Tandem Theory. “We are excited about partnering with the team to turn post-modern marketing challenges, such as online to offline attribution, into competitive advantages and drive awareness and loyalty for this distinctive brand.”
“As the La Madeleine footprint continues to grow, we were looking for an agency that could help us transition seamlessly from primarily traditional to digital media. Tandem Theory is known for their channel-agnostic content planning, cohesive and effective paid media strategies, as well as for their accountability and ability to measure against marketing spend,” said John Cahill, president, La Madeleine French Bakery and Café. “Their expertise, coupled with their post-modern take on digital marketing made them a natural partner for us.”
About La Madeleine French Bakery & Café Dallas-based La Madeleine French Bakery & Café was established in 1983 by self-described “French country boy” Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. From its signature fireplace to its crave-worthy food, La Madeleine offers a warm, welcoming atmosphere where guests can enjoy French-inspired fare served during breakfast, lunch and dinner. The menu features handcrafted entrées, sandwiches, salades and soupes, as well as freshly baked breads, artisan pâtisseries and more. La Madeleine currently has more than 80 corporate and franchised cafés across Arizona, Georgia, Louisiana, Maryland, North Carolina, Oklahoma, Texas, Virginia and Washington, D.C. For more information on menu items, café locations and hours of operation, visit http://www.lamadeleine.com/